Wired has an
interview with Anthony Volodkin, the founder of
Hype Machine, an MP3 blog aggregator and great source if you want to discover new music. I find it interesting that in the two years he's had the site, he's only received a
handful of cease-and-desist letters, and I think that hints to a broader revolution in how labels (and the bands themselves) plan to promote themselves in the future.
Volodkin created the site partly in response to the dearth of good radio stations. I can't remember the last time I listened to a radio station -- the only time I do is when I'm driving (and I don't currently have a car right now). When I go visit my family (in much more car-friendly place) I listen to the radio while driving, but it's always a crap radio station. Ever since the passage of the
1996 Telecommunications Act, which
relaxed the rules for owning radio and television stations, independent radio stations have been gobbled up by the
Clear Channels of the world leading to a proliferation of boring, overproduced, "music product" being peddled over the radio waves.
Luckily for us, the internet stepped in to filled the void. I haven't really explored the internet radio station thing, although friends tell me there are a bunch of good ones out there. But MP3 blogs and sites like
Hype Machine,
Last.fm, and
MySpace allow consumers to discover new music and bands on their own terms, so long as they know where to look. And sites like
YouTube make it irrelevant that MTV doesn't show videos anymore. Although it takes more effort, it's refreshing to have some ownership in this search rather than listening to what's fed to you by an increasingly corporate and synergistic media machine.
The flip-side, of course, is that major labels have less importance. In the past, major labels could promote bands by pushing product out to radio stations (to get air time) and distribute albums to record stores. Now there's less need. Not when you can promote yourself on MySpace and sell MP3s to anyone who has an internet connection. I'm not saying that having major label backing is meaningless, it's just a lot less important than it was five years ago. This Wall Street Journal
article describes the new economics.